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Sports and Athletics Law

Sports & Athletics Law  

We represent Sports and Athletes
industry clients throughout 
the United States
and  22+ Countries Worldwide

Athletes need special legal representation to negotiate the deals and opportunities that have come from a lifetime of training and hard work. Axis Legal Counsel focuses its sports, athlete, and entertainment representation on counseling clients on the most crucial issues relevant to the sports, athletic, athleisure, and entertainment industries, including crossover legal issues for athletes and sports figures expanding their brand into business opportunities, ventures, investment opportunities, influencer opportunities, fashion, merchandising, and numerous other crossover fields.

Searching for the right sports law attorney to represent you can be a difficult decision. AXIS Legal Counsel provides full-service law firm support for sports industry clients and athletes in California and from around the world.

► Who We Represent

We focus on representations in the sports, athletic, athleisure, and entertainment industries, to cover athletes and sports figures in every industry.  This includes not only counseling clients on sports-related opportunities, branding, endorsements, deals, and other opportunities but also providing legal services on crossover legal issues for athletes and sports figures expanding their brand into business opportunities, ventures, investment opportunities, influencer opportunities, fashion, merchandising, and numerous other crossover fields.


What Does a Sports Lawyer Do?  

Sports law is mainly composed of a variety of legal fields, including intellectual property,  contract law, privacy law, licensing, and business law. Clients in the sports industry are often confronted with numerous legal challenges that can affect their brand, image, licensing, endorsements, products, business operations and profitability. In an industry as competitive as sports, there is no substitute for experience, involvement, and commitment.

AXIS can help clients handle sophisticated matters in all aspects of sports law. In a world where experience matters, our committed approach provide quick responses to your needs.

Sports Law Practice Areas

Whether it involves contract negotiations, entity formation, compliance with laws and regulations,  licensing, copyright/trademark matters, consulting, strategic advice, or production issues,  Axis offers sports law industry clients high-quality legal representation spanning multiple legal fields.




 Contracts and Transactions

Axis routinely counsel clients on contracts, negotiations, agreements and transactions:

  • Commission agreements
  • Commercial deals
  • Contract negotiations
  • Confidentiality agreements
  • Counterfeiting
  • Endorsement deals
  • Licensing and License Deals
  • Distribution agreements
  • Joint ventures
  • IP Agreements
  • Licensing
  • Merchandising
  • Model releases
  • Production deals
  • Publicity Contracts
  • Royalties agreements
  • Residual agreements
  • Rights of Privacy
  • Rights of Publicity
  • Real Property disputes
  • Suppliers & Distributors
  • Trademark Infringement
  • Trade Secrets
  • Wholesale Transactions
  • Work-hire agreements



Intellectual Property & Licensing

Axis assist  clients with a wide variety of intellectual property and licensing matters, ranging across copyright, trademark, trade secret, licensing, confidentiality, and related matters:

  • Confidentiality Agreements
  • Copyrights
  • Copyright Assignments
  • Copyright Infringement
  • Content-Licensing Agreements
  • Intellectual Property Assignment
  • Licensing Contracts
  • Non-Disclosure Agreements
  • Licensing Contracts
  • Video Synchronizations
  • Film Clip Licensing
  • Trademarks
  • Trademark Disputes
  • Trademark Infringement
  • Trademark Registrations


 Disputes, Lawsuits, and Litigation

Axis represents clients in a wide range of disputes, lawsuits, and litigation, ranging multiple practice areas:

  • Participation/residual accounting
  • Accounting disputes
  • Intellectual property disputes
  • Contract disputes
  • Infringement
  • Breaches of contract
  • Management disputes
  • Non-disclosure agreement breaches
  • Unfair competition
  • Invasions of privacy
  • Non-payment of debts or money for services rendered

What can a Sports Lawyer Help With?

Sports lawyers advise clients on legal issues that arise during the course of negotiating opportunities, as well as brand protection, endorsements, licensing, business ventures, commercial tie-ins, and also crossover into the film, television, merchandising, fashion, apparel and other industries.  These issues run the gamut from licensing, merchandising, distribution and franchising agreements to intellectual property, employment and labor relation issues to others as well.

 Various aspects of corporate, real estate, tax and business law also come into play.  Sports lawyers perform a broad range of duties from drafting and negotiating contracts; addressing and litigating trademark, copyright and other intellectual property issues; forming and dissolving business entities; advising on branding development and protection; and consulting on design protection, import-export, licensing and other issues.

What Kinds of Legal Issues Will You Need a Sports Law Firm For? 

AXIS Legal Counsel’s sports law and athletic industry practice focuses on both transactional and litigation issues faced by members of the sports industry.  AXIS has experience with a variety of issues pertinent to the sports industry, including:

  • Athlete Agreements
  • Business opportunities
  • Licensing
  • Brand Development
  • Endorsements
  • Commercial Tie-Ins
  • Rights of Privacy
  • Trademarks and Intellectual Property
  • Business Ventures
  • Social Media
  • Appearances and Live Events

►  How Much Does it Cost to Hire an Sports Attorney?

Hiring legal counsel to provide fashion law advice is not nearly as expensive as clients may think. AXIS is a boutique law from providing general and specialized legal services in the entertainment industry — meaning that your matter will be handled reliably, cost-effectively, and without the high fees that may come with hiring a large law firm.

We represent most clients in the sports law industries using flat-fee, capped-fee, or other project-based billing. However, we also have a variety of flexible fee options available, including hybrid billing, retainer/monthly billing, and hourly billing for clients who prefer traditional services.

How Long Will my Project Take to Complete? 

Generally, we fulfill client orders for services on projects within 1 to 2 days. Obviously, it will depend on the exact nature of what you need. We suggest that you start by contacting us to tell us more about your project, and during the consultation, we will let you know what the estimated time frame will be, once we have more information from you. Most clients have their orders for services fulfilled within 1 to 2 days. If it will take longer than this timeframe, we will let you know.

How to Request a Flat Fee Quote?

The best way to request a flat fee quote for your project is to email us with what you need and, if it involves reviewing an agreement, a copy of your agreement. We will usually respond within 24 hours and provide you with the flat fee quote. Or, you can use the attached link to our form to Request a Consultation. 

There is no charge for budgeting. If you would like to go forward with our firm after receiving the quote, then we would love to work with you.


► Who Will Work on My Project?

Meet our managing attorney, Rabeh Soofi. Rabeh is the founder of the firm and personally oversees all legal projects for clients. You will never be passed around from lawyer to lawyer, and your project will never be delegated to brand-new lawyers with no experience. We have a “clients first” approach, so we work very closely with clients to develop a good working relationship based on trust and mutual respect. Clients are never routed through receptionists or secretaries to have calls screened –  you will have direct access to your attorney, without any intermediaries, all the time, whenever you need help.   Read My Bio

How Much Experience Do You Have on Projects Like Mine?

Nearly every client wants to make sure that their attorney has experience with projects like theirs and knows the ins and outs of the legal issues that arise in projects of that kind. Axis, there is an overwhelming likelihood that we have not only handled projects like yours, but probably dozens or hundreds of them.  Sports & Entertainment Law is one of our areas of focus at Axis. This means that we delve into all aspects and this is within Sports & Entertainment Law. Sports & Entertainment Law is a very broad field. It involves a wide variety of legal topics spanning contracts and transactions, intellectual property, negotiating with others, and of course, addressing risks and liabilities to avoid legal disputes in the future. In some cases, it involves forming new entities, preparing documents to set up a new business relationship with partners, investors, or numerous others. We handle all aspects of Sports & Entertainment Law spanning multiple practice areas.

Tell Me More About Your Firm …  I Really Need a Good Law Firm Behind Me. 

We feel the same way! Axis places a huge focus on helping film clients get fairness and fair deals, and we genuinely approach each client engagement as an opportunity to help the growth of emerging or established entertainer. We develop strong relationships with their clients, often over the course of many years, and maintain a very collaborative working relationship with clients, decision-makers, and others, that is based on trust, mutual respect, and a team-based approach to helping the entertainment or creative professional growth.

Axis is also a huge supporter of the Los Angeles Sports & Entertainment community. Axis is a member of the California Lawyers for the Arts, and routinely holds seminars, presentations, and other events for members of the LA Sports & Entertainment community.


►   What are Past Clients Saying About You?

readreviewssDon’t take our word for it – hear what clients have to say! We are rated 10.0 by, ranked as “Superb” in the practice of law. What to know what past clients have to say about Axis? Check out our Client Reviews!


   This Seems Way Too Easy… What’s the Catch?

There is no catch! Axis counsels and represents Sports & Entertainment Law clients on all types of legal issues. We routinely represent Sports & Entertainment Law clients from all genres. We love helping emerging and established Sports & Entertainment professionals.

 Read our Entertainment FAQs

Our FAQs answer the most common issues
in the Entertainment industry.

We have an extensive FAQ Library that covers the most common questions we get from entertainment businesses, as well as FAQs on recent changes in law affecting entertainment businesses.

Visit our Entire FAQ Library

 Our Recent Projects 


We counsel entertainment clients every day
in nearly every practice area.

We have represented a variety of entertainment clients in numerous industries across multiple disciplines and practice matters. Here are some of the highlights.



Our talented legal counsel has been quoted in a number of press outlets, including the following:


Our Awards and Accolades

Our talented legal counsel has  consistently been recognized for excellence in legal services, and has been rated or ranked by Avvo, SuperLawyers, Euromoney’s Definitive Guide to Leading Litigation Lawyers & Law Firms, Los Angeles Magazine, and others.

  • Superlawyers – Rising Stars- Top 2.5% of Attorneys in the State
  • “Superb” Rated by
  • “Top Attorneys – Los Angeles Magazine
  • Recognized as one of the Global 100 Lawyers in Business Law
  • “Business Law Firm of the Year” – ACQ/Intertrust Magazine
  • “Top Business Law Firm” – Finance Monthly Magazine
  • “Superb” Rated by
  • Lawyers of Distinction
  • “Up and Coming Attorneys”
  • Euromoney’s Definitive Guide to Leading Lawyers and Firms


► Read our Latest Reviews

Read All Reviews

*** Testimonials are not a guarantee of any success or outcome, nor any guarantees about your legal matter. Each case is unique.

► Serving Clients Nationwide and in 22+ Countries Internationally



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